Advertising & Creative

33+ min ago   (405+ words) Profound plans to announce on Tuesday that it closed a $180 million Series D round at a $1.8 billion valuation. Sequoia Capital and Kleiner Perkins co-led the financing, with participation from existing backers Lightspeed Venture Partners and Khosla Ventures. Sequoia led the…...

17+ min ago   (120+ words) Rhone, the activewear brand, appointed Alexa Andersen as chief merchandising officer. Andersen was SVP of merchandising at Puma North America. Her career of over 29 years also includes merchandising leadership roles at Adidas, Asics and Nike. At Rhone, she will oversee…...

1+ hour, 25+ min ago   (277+ words) Novig CEO Jacob Fortinsky said equity-holder Sweeney approached the company about the ad and served as its creative lead. Last week, sports-only prediction market Novig released an advertisement featuring actress Sydney Sweeney, who appeared totally nude save for a series…...

51+ min ago   (495+ words) The odds of gamblers being allowed to write off 100% of their gambling losses against their winnings shortened this week when a proposal to eliminate the One Big Beautiful Bill tax provision was included in a legislative package being considered by…...

1+ hour, 10+ min ago   (358+ words) This week’s guest judge is Hermeti Balarin, Joint-Chief Creative Officer, Wieden + Kennedy, London. Winner: AXA ‘Improbable Risks‘. Lovely premise and really watchable performances in both films. Insurance is not an easy product to advertise, so I really admired how entertaining…...

3+ hour, 53+ min ago   (218+ words) OpenArt Arena is an expert-judged ranking that evaluates AI image and video models according to the creative tasks and industry use cases that matter most. Creative AI is evolving at extraordinary speed. New models appear constantly, yet creators are often…...

3+ hour, 44+ min ago   (179+ words) Miller has developed a reputation among clients and the national and local news media for her candor and credibility and for her creative and multi-dimensional earned media and creative strategies. Her brand strategy revolves around her commitment to careful brand…...

1+ hour, 55+ min ago   (354+ words) Spy Optic, the eyewear brand recently acquired by Smith parent Safilo Group, has appointed industry veteran Brent Bearden as marketing manager, adding more than 20 years of eyewear experience and deep roots in surf, skate, snow, motocross, BMX and other action-sports…...

3+ hour, 49+ min ago   (430+ words) Reddit RDDT and Alphabet GOOGL are major players in the digital advertising space. While Reddit is an emerging social media platform gaining traction with community-driven advertising, Alphabet remains the dominant force in global search and digital ad markets. Reddit or…...

5+ hour, 26+ min ago   (47+ words) Ad Age 13 creative campaigns to know about today KFC Open House, Taco Bell Live Más Café and the now-closed CosMc’s show how chains create new concepts to test ideas that can eventually migrate to their main businesses....